Manager Content Marketing - Wichita, Kansas

Company/Organization: Textron Aviation

Position: Management

Job Type: Permanent

Posted: 4/12/2024 3:44:59 PM

Description:

JOB SUMMARY:

The Content Marketing Manager will possess the ability to think both creatively and analytically. This hands-on role is responsible for developing, planning, and implementing Textron Aviationrsquo;s overall content strategy. This individual will also manage assets within multiple environments both online and off-line (website, email, CMS, etc.).

The Content Marketing Manager will manage a team of digital, multimedia, graphic and automation associates.

JOB RESPONSIBILITIES:

• Lead and support direct reports by providing an environment for growth and coaching while encouraging futuristic thinking to challenge the status quo.
• Responsible for leading the daily maintenance and design of company websites.
• Develop content strategies across platforms that support developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
• Manage digital assets within multiple environments, such as Journey and content management systems (CMS).
• Assist in the coordination/direction of shoots or production that need the support of outsourced film crews, directors, production houses etc.
• Collaborate with senior leaders, marketing teammates, other departments and industry experts to create effective strategies and produce relevant content that meets the needs of both key stakeholders and our audience.
• Create and maintain metric reports on marketing activities, effectiveness and business impact.
• Analyze marketing data to develop insights and make recommendations on areas for optimization.
• Guides conversation on advanced digital marketing strategies to nurture, engage and drive conversion.
• Manage content/digital budget and assure the spend is delivering a return on investment.

Requirements:

EDUCATION/EXPERIENCE:

• Bachelorrsquo;s degree in Marketing, Communications, Journalism or related discipline
• 7 years of related experience required
  • 5 years content creation experience preferred
  • 2 years technical website experience preferred
• Leadership experience preferred

QUALIFICATIONS:

• Data-driven and highly analytical
• Proficiency with Google and social media analytics
• Experience working with websites in multiple languages (HTML, Java Script, CSS)
• Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
• Proficiency with Adobe Creative Cloud
• Website UTM tagging knowledge
• Sitecore and Marketo experience preferred
• Basic understanding of databases, marketing automation, web servers, and CRM systems
• Editorial mindset that aligns with business goals and seeks to add value to the reader/customer
• Excellent written and verbal communication
• Excellent interpersonal skills
• Project management
  
  

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

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