Senior Manager - Growth Marketing - Denver, Colorado

Company/Organization: Frontier Airlines

Position: Management

Job Type: Permanent

Posted: 4/12/2024 3:59:38 PM

Description:

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - its our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need ndash; saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our lsquo;Done Right promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - were not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think were creating something very special for our team members. Work is why were here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a lsquo;Dress for your Day business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering lsquo;Low Fares Done Right to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontiers hard-working aviation professionals pride themselves in delivering the companys signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administrations 2018 Diamond Award for maintenance excellence and was recently named the industrys most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Sr. Manager, Growth Marketing will lead the marketing initiatives to engage our audience across owned, paid, and earned media channels, with a strong focus on campaign management, consumer engagement, events, and highly visible marketing. This role will own the strategy and concept planning for big ideas and campaign concepts. The engagement team will include channel owners for social media, events, paid media buying, video channels, and new media channels, as well as contributors in execution and engagement marketing. The Sr. Manager will own the creative brief writing and planning for long-term and short-term concepts.

Essential Functions

• Own the definition and tracking of strategic KPIs for measuring success in consumer engagement across campaigns and touchpoints.
• Lead campaign planning and creative conception for omni-channel campaigns.
• Own the audience engagement and growth strategy across social, email, and all 1 party audiences.
• Lead the paid media buying and tracking strategy and be responsible for the annual, monthly, and daily paid media campaign budgeting
• Lead the strategic planning for booking conversion campaigns
• Own the strategic planning and execution for event marketing for origins, destinations, and day-of-travel experience.
• Continually identify areas of opportunity to improve performance and communication.
• Conduct research, user testing, and corresponding data analysis to drive optimization across marketing channels.
• Lead the execution of big ideas and highly visible marketing strategies.
• Engage and collaborate with the creative team to design and refine concepts.
• Own the strategic plan, and work with with company stakeholders and business leaders, to increase customer satisfaction and build brand loyalty.
• Collect and analyze data to make well-informed business decisions.
• Collaborate with cross-functional team members, including marketing leadership, loyalty, ancillary, BI, PRM, and creative teams as needed to understand existing and emerging areas of opportunity for brand engagement.
• Drive awareness and usage of Frontier products and services, while utilizing customer and competitive data/insights to keep the customer at the center of day-of-travel experience. Diagnose motivations for and against brand engagement and find solutions.
• Partner with loyalty and ancillary teams to increase revenue, engagement, repeat purchase rate, and reduce audience churn.
• Increase brand visibility and notoriety by identifying and executing new brand partnerships in adjacent industries that increase core KPIs.
• Collaborate with stakeholders/business leaders to iterate and evolve the messaging and channel strategy to drive optimal outcomes across traditional and non-traditional marketing campaigns.
• Work across the marketing department to manage engagement budget and campaign flighting, help identify and explore compelling new opportunities, identify and help clear hurdles.
• Serve as the expert on day-of-travel experience and consumer engagement with the brand cross-channel. Diagnose motivations for and against brand engagement and find solutions.
• Prioritize messaging, creative concepts, marketing case studies and test learn opportunities to drive cross-functional improvements on paid, owned and earned channels.

Other Functions

• Other duties as assigned

Qualifications

• Bachelors degree in Marketing, Commerce, Information Technology; combination of relevant education and experience considered in lieu of degree requirement
• 10+ years of digital marketing experience
• Minimum 2-3 yrs. of management experience
• Ability to create and manage partnerships with organizations to form collaborative marketing campaigns.
• Experience managing outside agencies and vendors, with an annual budget accountability in excess of $5MM.
• Experience analyzing, tracking, and building reports for digital marketing campaigns.

Knowledge, Skills and Abilities

• 5+ years Partnership management experience
• 5+ years Vendor management experience
• Competency with Microsoft office, including, excel and power point
• Experience with consumer metrics tracking and analysis
• Excellent written communication skills

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

Coordinator (x2)

Sr. Coordinator

Paid media specialist

Social Media Manager

Contractors

Salary Range: $92,880-$120,000

Please note: this posting has a closing date of on or before 4/19/2024.

Workplace Policies

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

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