Sr. Director Digital Omnichannel Product - Denver, Colorado

Company/Organization: Frontier Airlines

Position: Management

Job Type: Permanent

Posted: 4/12/2024 3:59:38 PM

Description:

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - its our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need ndash; saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our lsquo;Done Right promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - were not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think were creating something very special for our team members. Work is why were here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a lsquo;Dress for your Day business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering lsquo;Low Fares Done Right to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontiers hard-working aviation professionals pride themselves in delivering the companys signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administrations 2018 Diamond Award for maintenance excellence and was recently named the industrys most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Sr. Director, Digital Omnichannel Product oversees the staff, activities, and resources of Frontiers digital omnichannel product teams, including responsibility for defining the strategy and roadmap for digital products, leading design/UI-UX and driving continued merchandising optimization across the FlyFrontier.com website, Frontier mobile app, and other channels. The role will lead these teams in defining and refining a best-in-class omnichannel technology platform supporting the achievement of company revenue, efficiency, and customer experience goals. By leveraging innovative analytics, merchandising, and offer design across distribution channels, this role will continually improve customer experience, drive operational efficiencies, and improve revenue performance. This role reports into the VP, Pricing Revenue Management.

Essential Functions

• Build and own the vision, strategy, and execution of the digital product roadmap across all relevant commercial platforms and channels, including mobile, web, airport, middleware, internal tools, and third-party integrations
• Deliver industry-leading self-service capabilities across platforms and products to support unbundled revenue generation and efficient passenger handling
• Lead digital product strategy, optimization, user experience, eCommerce operations and product ownership
• Lead the digital user experience and user interface team, defining an effective UI-UX design process and delivery framework to support the overall digital product roadmap
• Lead continuous improvement processes for digital/e-commerce platforms, including ongoing testing and feature validation, A/B testing/continued experimentation upon potential platform enhancements, and overall configuration and optimization
• Demonstrate, and develop in staff, expert-level competence in key areas supporting a best-in-class digital experience, including but not limited to Business Analysts, Product Owners, and UX Designers
• Develop analytics strategies and KPIs to measure and monitor the success of the website, mobile app and all other digital touchpoints
• Collaborate with internal and external stakeholders to ensure the accurate and timely delivery of the digital product roadmap and associated financial results.

Other Functions

• Provide strong and inspired leadership and direction to a nimble, creative, and high-performing team
• Develop and maintain productive cross-functional relationships with Commercial Technology Solutions, PMO, Marketing Loyalty, Pricing, Revenue Management, Ancillary Revenue Analytics, Network Planning/Scheduling, Operations, Finance, and other key stakeholders
• Set the standard for the broader team in thought processes and analytical outputs:

o Achieve expert status in business and industry trends

o Distill a broad range of quantitative and qualitative inputs into meaningful strategies and actions

o Clearly communicate the actionable business implications of complex quantitative analyses to senior management

• Assist in developing team members to deepen the teams collective skillset and improve overall performance
• Lead change across the organization by improving directly owned processes taking initiative to champion cross-functional opportunities
• Manage evaluation of team members, including skill sets, skill development and regular reviews in line with department policies

Qualifications

• Bachelors degree or combination of relevant education and experience considered in lieu
• Minimum 10 years of overall experience in digital product, e-commerce/omnichannel optimization, airline commercial (including network, pricing revenue management, marketing, or sales/distribution), and/or high-growth revenue-driving functions preferred
• 5+ years of prior supervisory or demonstrated experience in leadership

Knowledge, Skills and Abilities

• Advanced analytical and quantitative skills; demonstrated understanding of digital product management best practices and airline commercial metrics and economics
• Exemplary written and verbal communication and presentation skills
• Ability to independently prioritize analyses for self and teams in a fast-paced, dynamic environment
• Ability to structure logical analytical approaches and to apply a range of quantitative techniques to solve business problems in an efficient, timely manner
• Strong work ethic; delivers results in ambiguous, time-pressured situations
• Sound judgment and ability to maintain composure under pressure

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

Considerable Latitude: The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.

Positions Supervised

Director, eCommerce Digital Products

Sr/Manager, UI-UX

Base Salary Range $156,520 -$200,000. DOE

Please note: This posting will be closed midnight MT, 4/14/2024

Workplace Policies

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

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